Revenue is moving, decisions are piling up — and your financials still feel like a black box. Most business owners at your stage have numbers.
What they don’t have is someone who can tell them what to do with them.
We are a boutique CFO, tax, and advisory firm built for service businesses growing faster than their financial systems can keep up.
We give you the strategy, the tax expertise, and the accountability of a seasoned CFO without the full-time cost.
you’re running a real business.
here’s the financial leadership to match.
Meet the Team
Shaun Fera, CPA
Shaun is the Founder + CEO of FF Business Advisors.
With a background in 20+ years of tax and advisory work across small to mid-size service based industries, Shaun founded the firm on a simple conviction: small businesses deserve the same caliber of financial strategy that big companies pay full-time CFOs for. Direct, precise, and genuinely invested in the outcome. Every engagement is built around clear deliverables, real accountability, and numbers you can act on.
the way we think about this work.
Financial leadership isn’t just about closing the books. It’s about giving you the clarity to make better decisions, faster. A few things we hold to in every engagement:
Recording what happened last month is the baseline. Our job is helping you decide what to do next and building the financial structure to get you there.
Strategy over scorekeeping
Every engagement comes with defined deliverables and measurable milestones. You always know what’s being worked on, what’s coming next, and what success looks like.
Accountability is built in
Numbers you can act on
We don’t hand you a report and leave you to figure it out. Every insight we deliver comes with a clear next step because information without direction isn’t advice.
we work best with a specific kind of business owner
Not every business is the right fit for what we do.
We work with service-based businesses at a range of stages - from solo operators building their financial foundation to established companies doing several million in revenue. What matters more than size is mindset: owners who are ready to use their numbers as a tool, not just a record.
Who we typically work with:
You’re growing, but your financial systems haven’t kept up
You’re making real decisions on pricing, hiring, or cash and need a clearer picture
You’ve outgrown your bookkeeper but aren’t ready to hire a full-time CFO
You want a defined engagement, not an open-ended retainer with no clear output
If that’s where you are, the first conversation is free. We’ll tell you whether we’re the right match.
what changes when you have the right financial partner
CLARITY ON CASH
One of the first things we do in every engagement is establish a clean, reliable picture of where money is going. Most clients tell us it's the first time they've actually trusted their numbers.
A TAX STRATEGY
We regularly find tax positions that haven't been optimized - sometimes for years. Within the first quarter, most clients have a documented strategy in place and a clearer sense of what they've been leaving on the table.
DECISION MAKING
Within 90 days, the conversation typically shifts from "what happened?" to "what's next?" Pricing, hiring, cash - with a CFO who knows your numbers as well as you do.
We don’t promise outcomes we can’t stand behind. What we can tell you is that most clients wish they’d started sooner.