It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
You didn’t start your business to become an expert in cash flow modeling or tax strategy. We did. FF Business Advisors is a boutique advisory and tax firm built to give small business owners the financial leadership they’d get from a seasoned CFO, without the full-time salary.
Two CPAs. One standard for how your numbers get treated.
Meet the Team
Shaun Fera, CPA
Shaun is the Founder + CEO of FF Business Advisors. With a background in 20+ years of tax and advisory work across small to mid-size service based industries, Shaun founded the firm on a simple conviction: small businesses deserve the same caliber of financial strategy that big companies pay full-time CFOs for. Direct, precise, and genuinely invested in the outcome.
What We Believe
Strategy over scorekeeping
Recording the past is table stakes. Our job is helping you decide what to do next.
Milestone-based engagements with defined deliverables. You always know what we’re working on and why.
Accountability is built in
Numbers you can act on
Every insight comes with a clear next step — not a report you have to decode.
Who We Work With
We work with service-based businesses, typically generating $500K to several million in revenue, whose owners are ready to use their numbers strategically instead of reacting to them. If you’re scaling faster than your systems can keep up with, that’s exactly where we do our best work.